Playnasium
Client: YMCA Australia
Awards: D&AD, Pencil For Good, Product & Innovation.
5 Cannes Lions.
Now gym time is play time
For over 150 years the YMCA’s purpose has been to make communities healthier and happier by getting people together to get active. That’s why we created an experience for time poor parents that did just that.
The YMCA ‘Playnasium’ is workout equipment that uses children’s weight as exercise weights, allowing parents to workout and power their children’s play. It’s also branded experiential advertising that says everything they stand for without having to say anything at all.
Each piece of equipment is designed for different age groups and muscle groups, helping adult and child spend quality time together. This is not only an innovative product development for the YMCA, it’s a manifestation of the YMCA’s philosophy of encouraging health through happiness.
