Hipstervention
Client: BIC Flex 3 Razors
Hipsters! Beards! They’re everywhere and that’s a problem when you sell razors.
So how did we help BIC Flex 3 get these men to shave? We staged ‘Hipstervention’s’ and got friends, to shame friends on social media into becoming themselves again.
First a social, video and outdoor campaign lured in 22,000 friends ready to perform Hipstervention’s. Directing them to a website exposing the dreadful truth about hipsters. A free Hipstervention Kit provided all the tools necessary to shave one.
BIC had their highest sales month on record. But more importantly they didn’t just shave beards, BIC shaved lives.
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