Made Possible by Melbourne
Client: University of Melbourne
EFFIE Grand Prix
EFFIE Marketer of the Year
Cannes Lions 9
The University of Melbourne needed to shift perceptions from that of a teaching establishment, to a world leading research institution that has global impact.
The idea was to transform an entire city into an engaging exhibition of world-changing research made possible by the University of Melbourne.
Collaborating with the researchers themselves, 14 outdoor media panels were custom designed alongside a cafe, where you could eat and drink research. Connected by a mobile audio guide. These all became part of a TEDx exhibition that toured the country.
