Welcome

Strategic Creative + Brand Consultant & Advisor

'Creative of the Year'
Australian Creative & Effectiveness Awards

I work at the intersection of business strategy, brand, marketing, AI and creative thinking, helping organisations define what they stand for, how they differentiate, what they say and where to focus for greatest impact.

My expertise and range of services are designed to help organisations make better decisions about their brand, marketing and reputation. Combining business strategy with creative thinking to create differentiation, relevance and growth.

Providing flexible engagement across consulting and advisory, either internally or remotely. Working hands on within organisations for less cost, confusion, time and complexity.

Expertise

  • Executive management team and board advisory

    Brand transformation and reinvention

    Ethical AI branding in a digital and social-first world

    Organisational alignment around brand purpose and distinctive messaging

    Creative leadership, ethical storytelling and brand governance

  • Strategic brand positioning, architecture and narrative

    Creative direction that unifies campaigns, digital content with a consistent tone and visual identity

    Brand systems spanning design, digital, physical and organisational touch-points.

    AI-enhanced communication storytelling that increase efficiency

    Lateral, pragmatic and solutions led thinking, campaign development

Case Studies

Pat Baron. Dumb Ways To Die. Animated characters resembling food items and germs crossing a busy street at a crosswalk, with cars and trees in the background.
Pat Baron. Dumb Ways To Die. Animated characters resembling food items and germs crossing a busy street at a crosswalk, with cars and trees in the background.

Metro Trains,
‘Dumb Ways to Die’.

Pat Baron. University of Melbourne. A robotic hand holds a red origami crane in front of a stone brick wall with a green surface below.
Pat Baron. University of Melbourne. A robotic hand holds a red origami crane in front of a stone brick wall with a green surface below.

University of Melbourne, TEDx, ‘Made Possible by Melbourne’.

Pat Baron. Australian Government. Disability Awareness Campaign. Two women holding violins and bows, smiling and facing each other against a plain wall.
Pat Baron. Australian Government. Disability Awareness Campaign. Two women holding violins and bows, smiling and facing each other against a plain wall.

Australian Government,
‘The Impossible Orchestra’.

FEATURED

Australian Red Cross
Not-For-Profit

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  • Pat Baron

    Australian Red Cross, Brand Narrative

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  • Pat Baron. Australian Red Cross. People assisting a person injured in a disaster, possibly an earthquake, with rubble and destruction around them.

    Australian Red Cross, Türkiye Syria Earthquake Appeal

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  • Pat Baron. A man swimming in a body of water, looking towards the camera, with a submerged object or boat nearby.

    Australian Red Cross, Queensland & New South Wales Flood Appeal

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Pat Baron. YMCA. Close-up of small wooden slide-shaped toys on a beach or outdoor setting, with colorful round objects in the background, including one pink and one red, some with writing on them, against a blurred background of trees and blue sky.
Pat Baron. YMCA. Close-up of small wooden slide-shaped toys on a beach or outdoor setting, with colorful round objects in the background, including one pink and one red, some with writing on them, against a blurred background of trees and blue sky.

YMCA Australia, ‘Playnasium’.

Pat Baron. Close-up of a person with long dark hair, painted face, and a nose ring.
Pat Baron. Close-up of a person with long dark hair, painted face, and a nose ring.

Melbourne International Film Festival, ‘Unwritten Reviews’.

Pat Baron. A person with brown hair, wearing a colorful jacket, is laying down a soft brown blanket on a black mat next to a large, colorful geometric art installation on the floor.
Pat Baron. A person with brown hair, wearing a colorful jacket, is laying down a soft brown blanket on a black mat next to a large, colorful geometric art installation on the floor.

Faculty of Fine Arts & Music, University of Melbourne, ‘First Commissions’.

Pat Baron. Multicolored coral-like formations with a dark background, resembling an underwater scene or abstract art.
Pat Baron. Multicolored coral-like formations with a dark background, resembling an underwater scene or abstract art.

University of Melbourne, ‘Infinite Futures’.

Pat Baron. Paper craft featuring multiple illustrations of people riding bicycles, arranged in a layered, three-dimensional design placed on an open book or magazine.
Pat Baron. Paper craft featuring multiple illustrations of people riding bicycles, arranged in a layered, three-dimensional design placed on an open book or magazine.

Taking Google’s message offline.