Strategic Creative Consultant Advisor, Content Direction & Storytelling

Australian Creative & Effectiveness AC&E Awards, inaugural ‘Creative of the Year’

  • Rescue team assisting an injured person on top of rubble from a collapsed building during a disaster rescue operation.

    Human centred storytelling

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  • A young child with short brown hair sitting on a pink swing, covering their face with both hands, against a white background.

    Immersive brand experiences that say everything without saying anything at all

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  • Pat Baron. A black weight plate with raised text that reads "Dumbbells to Del. 2 The Games" placed on a white surface.

    Gaming with over 5 billion unique plays

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  • Animated blue character with a crown and sad expression walking on a yellow path under the sun with a green background.

    Social content that makes an impression instead of buying one

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My range of services are designed to help organisations optimise their brands performance through creative, effective, ethical, design and human-led strategic thinking.

Flexible engagement across consulting and advisory. With decades of experience working closely within organisations on a project by project basis. Internally or remotely.

  • Embedding, creative, effective, ethical, design and human led-strategic thinking into leadership, marketing and decision-making.

    • Executive and board-level brand advisory

    • Brand-led business and growth strategy

    • Organisational alignment around brand purpose and behaviour

    • Creative leadership mentoring

    • Ethical storytelling and brand governance

    • Problem solving and lateral thinking workshops

    • Ethical use of technology Ai-led branding

  • Building brands that are coherent, scalable and culturally relevant.

    • Brand positioning, architecture and narrative

    • Creative platforms that unify campaigns, content and customer experience

    • Brand systems across digital, physical and organisational touchpoints

    • Cultural insight and audience definition

    • Brand transformation and reinvention

  • Turning brand into living, breathing content that connects with audiences.

    • Content strategy rooted in brand platforms

    • Campaign storytelling across film, digital, and experiential

    • Creative direction

    • Multi-platform content ecosystems

    • Purpose-led and humanitarian storytelling

Discuss a project
Discuss a project
  • Pat Baron. Two women laughing and smiling while holding violins, standing in front of a plain green wall, with overlay text advertising a concert by The Impossible Orchestra, 24-hour event, hosted by the Australian Government.

    Australian Government, Department of Social Services, Disability Carer Awareness

    Melbourne Symphony Orchestra, Chunky Moves Dance Company

    The Impossible Orchestra, 24 Hour Live Concert Broadcast

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  • Pat Baron. A robotic hand holding a red origami crane against a brick wall background, with TEDx and University of Melbourne logos in the bottom right corner.

    University of Melbourne

    Made Possible by Melbourne

    Effie Grand Prix Effectiveness, TEDx Exhibition

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  • Pat Baron. Animated characters resembling a lemon, a human figure with yellow hair, a purple and blue creature, and a green creature resembling a watermelon, crossing a street with cars in the background.

    Metro Trains, PTV Public Transport Victoria

    Dumb Ways to Die

    Cannes Lions, PR, Film, Integrated, Radio, Outdoor, Grand Prix

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  • Pat Baron

    Australian Red Cross

    Brand Narrative

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  • Pat Baron

    Australian Red Cross

    Türkiye Syria Earthquake Appeal

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  • Pat Baron

    Australian Red Cross

    Queensland & New South Wales Flood Appeal

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  • Pat Baron. Illustration of a city and countryside connected by various transportation modes with a sign that reads 'GUILT TRIP'.

    V/Line, Victorian Government, Regional Public Transport Victoria

    Guilt Trips

    Cannes Lions, Effectiveness, Grand Prix

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  • Pat Baron. Two dancers, a shirtless man with sunglasses and a woman in a black shiny dress and thigh-high boots, pose in an art gallery with ancient sculptures and a large carved wooden door in the background.

    University of Melbourne Faculty of Fine Arts & Music

    First Commissions

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  • Pat Baron. A person with long dark hair and white face paint, blown by the wind, with large yellow text overlaying it that reads 'UNWRITTEN REVIEWS' and a colorful logo below.

    MIFF, Melbourne International Film Festival, NGO

    Unwritten Reviews

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  • Pat Baron. A woman looks at her reflection in a mirror on a street with a sign that reads 'doesn't just hurt you' and a WorkSafe Victoria sticker.

    WorkSafe Victoria, Victorian Government, Victorian WorkCover Authority

    Everyone Every Workplace

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  • Pat Baron. Mastercard, 'Tap For Your Town', Ritchie McCaw

    Mastercard

    Tap For Your Town

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  • Pat Baron. A perfume bottle labeled 'hong kong' inside a white box with a minimalist design, with the bottle visible through a clear window.

    Cathay Pacific

    Return Journey Through Scent

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  • Pat Baron. Wooden rocking horse with a pink saddle, outdoors on a sunny day, with colorful park swing set in the background, YMCA logo in the top right corner.

    YMCA

    Gymnasium

    Victorian Premiers Design Awards

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  • Series of colorful airline flyers with different designs and themes, including snowflakes, abstract patterns, wood texture, chocolate, and bronze finishes, reflecting branding and promotional material.

    Tigerair

    The Infrequent Flyers Club

    Effie Awards APAC, Gold, Effectiveness Travel & Tourism

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  • Colorful abstract sculpture resembling coral or organic shapes on a dark background.

    University of Melbourne

    Infinite Futures

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  • Woman with electrodes on her forehead, under a large blue LED light, with the MIF logo in front.

    MIFF, Melbourne International Film Festival

    The Emotional Trailer

    Cannes Lions, Creative Use of Data, Gold

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  • Six people, three men and three women, sitting at a large table in a formal setting, all looking at their phones; a stack of books and a decorative box are in front of them.

    Macquarie Dictionary

    Stop Phubbing

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  • The Web and Hot to Make it Pop

    The Web and Hot to Make it Pop

    Google Business

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  • Hipstervention

    Hipstervention

    BIC Flex 3

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