Communications Specialist, Strategic and Creative Leadership, Brand Storytelling.

I specialise in building brands, communications excellence and marketing effectiveness. Transforming brand awareness, customer engagement and commercial growth. Developing communications that influence public opinion and shape consumer behaviour. Building enduring relationships with internal and external stakeholders. My approach is human-centred, evidence and data led.

With a track record of planning, delivering, writing and producing beautiful, rich, emotionally impactful, and universally recognisable storytelling and branded content across digital and social channels.

I have worked for loved brands, trusted NGOs and government organisations, across a huge portfolio of industries including tourism, education, financial, eCommerce, public health and safety, entertainment, telecommunications, automotive, FMCG, B2B, D2C and more. For clients that include Red Cross, Toyota, Mastercard, Victoria Police, WorkSafe, Mastercard, Australian Government, Metro Trains, University of Melbourne, AGL, Google, Cathay Pacific, Maybelline NY, L'Oréal Paris, Coca-Cola and Australian Unity.

I‘m fortunate to have worked both client side and agency side. Enjoying a host of creative, strategic and managerial roles in marketing and communications, most recently as Head of Brand and Creative Communications at Red Cross. Where I leveraged my strategic and copywriting skillsets to champion human-centred ethical storytelling. To raise funds and awareness for critical social causes and humanitarian crises. Previously at McCann Worldgroup’s network of marketing agencies, I championed creativity in marketing, strategic led solutions and communication innovation in media.

I have a deep connection to the purpose of marketing and communications excellence and a passion for creativity in business and life. With my work both awarded by TED and housed in the London Design Museum.

Please do not hesitate to contact me on 0413307053 or email me at creativebaron@gmail.com so we can discuss your brand or organisation in greater depth.