About me

I’m a brand, creative and communications lead, working in marketing, advertising and business.

I’ve worked both agency and client side. In marketing as Head of Brand and Creative for Red Cross. In advertising and communications as Creative Director and Executive Creative Director for multi-national and indie agencies.

I am the only Australian advertising executive to be appointed to the One Club for Creativity ‘International Board of Directors’ in New York, with work awarded by TED and housed in the London Design Museum.

I currently freelance, remotely or in-house across Australia, Europe, Asia and US markets.

My process

Clarity, Creativity, Craft and Collaboration

My approach is centred around a strategic, creative and collaborative framework. It come’s down to strategically getting your positioning right and creatively executing effectively.

Strategy and creative are always working together. Strategy is a creative process. Creativity is a strategic process.

Working collaboratively with clients, internal-external partners and stakeholders is critical in crafting transformative work.

Mission

I’m inspired by the magic that exists in the space between brand and audience. I tell stories people want to hear, for brands with something to say.

People notice and remember brands that stand for something that matters to them. Even more so when it moves them emotionally.

Capabilities

Brand & Creative Leadership. Communications Management. Storytelling. Concept Development. Content & Social Development. Experiential Design. Brand Strategy. Brand Platform. Brand Positioning. Copywriting. Design. Product Design. Visual Identity Systems. Social Strategy. Content Strategy. Community Management.

Background

Red Cross Australia
Head of Brand & Creative
2021-2023

HERO Group
Executive Creative Director
2020-2021

McCann Australia
Chief Creative Officer
Executive Creative Director
Creative Director
2010-2020

Copywriter & Art Director
1994-2010