I bring a blend of strategic, written, conceptual, design, leadership, Brand and Marketing skillsets

  • Ensure clear and consistent brand messaging, tone of voice and identity across all marketing, social, digital, media and communication channels.

  • Develop data-evidence led insights into transformative strategies, positioning statements, brand territories and narratives.

  • Inspire a culture of creativity, ideas, diversity and critical-thinking. Provide clear creative direction to marketing, communication and production partners, internal and external stakeholders.

  • Create original ideas, critical thinking, written and visual solutions. Leveraging each media and communications touch point to create transformative brand experiences.

  • Crafting, writing and producing beautiful, rich, emotionally impactful, and widely recognisable storytelling and branded content in popular culture.

  • Proven copywriting, proofing and editing expertise across multimedia communication and marketing collateral. That includes brand strategies, messaging and narratives, campaigns, social and digital advertising, storytelling, video-film scripts, CRM editorial-newsletters, reports, press releases, speeches and internal communications.

  • Anyone can buy an impression, but not everyone can make one. Expert knowledge of social media techniques, metrics and algorithms with a mobile first approach.

  • Work cross functionally in complex, issues-rich environments with other communications, media, corporate affairs partners and stakeholders.

  • Working knowledge of new digital, social tools and platforms such as Ai, Runway, ChatGPT, GROK, Midjourney. Skilled in Adobe, Microsoft Suite and Canva.

  • Manage key administrative and financial aspects, planning of timelines, budgets, resource and logistics.

  • Prioritising a caring, human-centred mindset, building trust amongst diverse identities, backgrounds, experiences, knowledge and roles.

What I’m Reading