News
A new brand identity, for one of the world's oldest, Red Cross Australia.
Refreshing a legacy brand for a new audience, in a world of mobile camera's, Facebook, Tik Tok and Instagram. Into a contemporary, photojournalistic brand identity.
Victoria Police wins Mumbrella Bravery award and 2 Gold EFFIE awards.
Victoria Police. Senior Constable Laurie Fox took his own life on New Year's Eve, 2012.
Worksafe Victoria. It’s time to reflect on our behaviour.
1 in 5 Australians experience workplace bullying (source Beyond Blue). With workplace bullying on the rise, and a reluctance for victims to speak out, the task was to find a way to emotionally connect with Australians and change a toxic workplace culture to an empathetic one.
Appointed, Head of Brand and Creative, Red Cross Australia.
As the world’s largest humanitarian movement Red Cross and Red Crescent brand is universally trusted and instantly recognised in disaster and crisis situations all over the world.
Appointed an International Board of Director, One Club for Creativity, New York.
Creative Week, New York, Wall Street, One Show Awards.
AC&E Australian Effectiveness Awards. Winner ‘Creative of the Year’ and ‘Best Customer Retention, Loyalty Campaign’.
The AC&E Awards matter to clients and agencies because they're the only awards in Australia that recognise exceptional effectiveness, creativity and solid business results in equal proportion, not as separate specialisations.
Appointed APAC EFFIE awards juror.
Even though it's my sixth EFFIE Jury, it feels like my first. The Effies continue to be regarded as the most prestigious awards in the Australian, Asia Pacific marketing communications industry and the true test of marketing excellence: 'You can’t beat effectiveness’.
Toyota Australia appoints McCann HERO Group as creative agency.
Toyota, one of the world’s largest and successful brands, appoints HERO Group as new creative agency.
Fond Farewell McCann & HERO Group
Pat Baron, McCann Australia’s Chief Creative Officer departing at the end of this year. Exclusive Campaign Brief.
The Hunger Project. A table to end hunger.
GSK, Centrum, ‘Live Colourful’, campaign launches in Australia, Brazil and Italy.
A campaign strategy that empowers all of us to approach health and wellness in our own way.
Grand EFFIE, Effectiveness, ‘Marketer of the Year’ and Brand of the Year’, University of Melbourne.
Awarded the EFFIE APAC, 2018 Grand EFFIE, Government Institutional. An extraordinary night for our client the University of Melbourne who won EFFIE APAC, 'Brand of the Year' and 'Marketer of the Year'.
YMCA ‘Playnasium’, wins D&AD Pencil Creativity for Good, Product Design.
Now gym time, is play time. The YMCA ‘Playnasium’ is workout equipment that uses children’s weight as exercise weights, allowing parents to workout and power their children’s play.
McCann Melbourne, L'Oréal Paris, True Match campaign takes out Global Silver Effie in New York.
Appointed to Cannes Lions Film Jury.
Representing the Australian Advertising and Marketing industry, as a member of the 2015 Cannes Lions, Film Jury.
V/Line Guilt Trips, wins Cannes Lions, Grand Prix, Effectiveness.
The trains hardest to fill are those travelling against commuter traffic and those in the middle of the day. They represented a unique opportunity if they can be captured.
Dumb Ways to Die, most awarded advertising campaign in Cannes Lions history.
Metro Trains, ‘Dumb Ways to Die’, theme song skyrocketed onto the top iTunes charts in 28 different countries – beating out the likes of Rihanna!