Appointed to Cannes Lions Film Jury.
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Cannes exemplifies advertising as a driving force for business, for change and for good. Work that changes the course of communications and sets a global benchmark for what good creative looks like. Each year, more than 300 members of the communications industries are invited to Cannes Lions to serve on juries to uphold these beliefs.
As jurors are chosen on previous years achievements at Cannes, I was humbled to represent Australia as a member of the 2015 Cannes Lion Film Jury.
The Film category as defined by Cannes is traditional TV & cinema advertising and film content produced for online airing and other screens. This includes screens and events, branded content & entertainment film, and viral film –over two hours in length. It’s everything from outdoor to a purpose fit video for Instagram or personal devices.
I arrived Friday evening for the Film and Radio Jury welcome drinks held at the La Côte restaurant at the Ritz Carlton hotel. It was exciting to meet fellow jurors from around the world.
It’s a distinguished list of jurors including Japan’s Morihiko Hasebe, Executive Creative Director, Hakuhodo and Kate Stanners, Chief Creative Officer, Saatchi & Saatchi.
On Saturday as delegates arrive, jury briefings and judging sessions commence. Initially we’re separated into sub-juries as the process to identify the shortlist starts.
I’ll be looking for ideas that display a strong synergy with the brand, a dynamic and creative approach to the strategy and exceptional execution.
I’m particularly interested in personal device film and the innovative use of new interactive technology in online film. These categories continue to evolve the tools for telling stories as data and technology emerge.
Cannes Lions Film Jury.
