GSK, Centrum, ‘Live Colourful’, campaign launches in Australia, Brazil and Italy.
A campaign strategy that empowers all of us to approach health and wellness in our own way. Centrum is a great brand and I couldn’t be more excited to be kicking off this colourful journey together. GSK appointed HERO lead agency for its Centrum vitamins range, to develop integrated communications in Australia, Brazil, Italy and key international markets.
The partnership has commenced with the launch of HERO’s first campaign for Centrum Benefit Blends ‘Live Colourful’. It encourages people to have the confidence to do wellness their way, ignore expectations and ‘Live Colourful’ with no regrets. GSK aims to increase awareness of Centrum Benefit Blends by communicating that the products are individually tailored, and support people to do wellness their way.
‘Live Colourful’ is an Australian-first campaign delivered nationally as a TVC, outdoor, social and digital. With Australia acting as the key design market for Benefit Blends, the campaign will then roll out to international markets including Italy and Brazil.
Says Annalee Combis, marketing lead – wellness at GSK Consumer Healthcare: “This is a key campaign for Centrum, particularly for the Australian market, and a great way to officially kick off our partnership.”
