Toyota Australia pitch win.

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  Toyota Australia
  HERO Group

  Every pitch is a teacher. The experience of winning Toyota after a combined media and strategic pitch that lasted over a year was not only a great feeling but also a reminder that focus and discipline is critical.

  The review of the agency roster took more than a year to conclude, beginning in January last year and motivated by Toyota’s intention to ‘transition from a car company to a mobility company.’

  “The automotive industry is undergoing a once-in-a-century transformation that will require innovative customer-focused solutions through next-generation vehicles, services and communications,” Hanley added.

  “Our new specialist agency partners are best positioned to support us with innovative marketing as we enter this new exciting era.”

  Toyota’s pitch was one of the biggest of 2021, as COVID-19’s economic impacts drove a number of significant clients to reconsider their agency relationships.