Infrequent Flyers Club
Client: Tigerair
Awards: D&AD, 3 Pencils, Design.
3 Cannes Lions.
Tigerair was a low-cost, budget airline operating across Australia.
Any airline can have a frequent flyer program, but it takes a special kind of airline to think about the people who may not be able to fly regularly. From an airline that may not be able to fly regularly.
The Tigerair Infrequent Flyers Club was essentially a CRM platform that allowed Tigerair to keep Infrequent Flyers up-to-date with great deals to great destinations.
Choose your own card
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![Tigerair Infrequent Flyers card in 70's brown color with the name "mr sam sample" and number "0000 0001"]()
70's Brown
Membership Level
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![Tigerair Infrequent Flyers card with name and number]()
Bin Green
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![Tigerair infrequent flyers card in blue]()
Aerobics Leotard Blue
Membership Level
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![Tigerair infrequent flyers card with wood paneling design.]()
Wood Paneling
Membership Level
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![Tigerair Infrequent Flyers card with raindrop design.]()
Beer
Membership Level
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![Red card labeled 'tigerair infrequent flyers' with placeholder text 'mr sam sample 0000 0001' and '2nd place school sports ribbon red'.]()
Second Place School Sports Ribbon Red
Membership Level
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![Chocolate bar with Tigerair infrequent flyers branding and text "milk chocolate."]()
Milk Chocolate
Membership Level
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![Tigerair infrequent flyers card with red gemstone design, labeled 'bling bling ruby', sample name 'mr sam sample'.]()
Bling Bling Ruby
Membership Level
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![Tigerair infrequent flyers card with sparkling blue design]()
Triple Emerald Sapphire Ivory
Membership Level
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![Tigerair infrequent flyers card with green and white design]()
Grass Stain On Cricket Whites
Membership Level
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![Tigerair Infrequent Flyers card with purple background]()
Purple
Membership Level
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![Tigerair infrequent flyers card illustration with sample text.]()
Soy Latte
Membership Level
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![Tigerair infrequent flyers card "deluxe golden glow" with sample name and number.]()
Deluxe Golden Glow
Membership Level
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![Black loyalty card labeled "Tigerair Infrequent Flyers," featuring "really dark black" text and sample name "Mr. Sam Sample," with card number "0000 0001."]()
Really Dark Black
Membership Level
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![Tigerair Infrequent Flyers card with "hipster chino" and sample name]()
Hipster Chino
Membership Level
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![Tigerair infrequent flyers card with Turkish delight image]()
Turkish Delight
Membership Level
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![Tigerair 'Infrequent Flyers' card design]()
Boring White
Membership Level
Sure, you didn't earn points.
And there's no swanky lounge or any form of preferential treatment at the airport at all.
But unlike other programs that force you into bronze, silver and gold, when you join Tigerair Infrequent Flyers you get to choose your own one of 18 membership levels.
From Bin Green, 70's Brown, Bling Bling Ruby, Bronze, Purple, Deluxe Golden Glow, Triple Emerald Sapphire Ivory, Turkish Delight, Aerobics Leotard Blue, Wood Paneling, Beer, 2nd Place School Sports Ribbon Red, Really Dark Black, Milk Chocolate, Hipster Chino to Platinum.
Mine is Wood Panelling. And that beats free peanuts every time.
