Emotional Trailer
Client: MIFF Melbourne International Film Festival
Awards: Cannes Lions, Gold, ‘Creative use of Data’.
You don’t just see a film. You feel it.
We all feel the same basic emotions, fear, anger, surprise, disgust, sadness and happiness. So in promoting the Melbourne International Film Festival, we set out to create movie trailers that spoke every language, emotion.
To do this we first held special preview screenings with prominent movie critics to capture the six key human emotions for every film at the festival via our custom mobile app and biometric sensors.
This data created an ‘Emotional Script’, condensing an entire two-hour film to under one minute.
Emotional Simulator
Before each film at the festival, audiences also experienced the ‘Emotional Scripts’ in a custom-built movie chair we called the ‘Emotional Simulator’.
All these experiences were filmed, and created Emotional Trailers for every film at the festival. Trailers that the audience in the cinema, watching the live stream, or seeing on social media, could book tickets directly from.
