Each year trainee puppy carers are in short supply. Resulting in a shortage of trained Seeing Eye Dogs to assist visually impaired Australians. By finding carers to look after a new puppy year on year, Free Puppies Forever could help solve Seeing Eye Dogs Australia’s brief, forever.

The campaign message was seeded to existing Vision Australia members, key influencers, news networks and were used as behaviourally and geographically targeted social posts to engage 29-50 years old Australians who were interested in dogs. eDMs, social posts, online films and PR directly linked to our own custom CRM platform drove people to our Open Day activation.