Reinventing the review
Client: MIFF Melbourne International Film Festival
We all experience films differently. To promote culturally diverse films at the Melbourne International Film Festival we created a new way to experience film through content, using the human senses of taste, smell, vision, hearing, and touch.
Six films were reviewed by local, culturally diverse artists and social influencers, Each was invited to a private MIFF film screening from the 2018 program. They were then tasked with crafting a piece in their individual mediums inspired by their viewing experience.
The process became short films themselves shared online, spread through the influencers channels, the festival website and experienced first-hand in locations around Melbourne during the lead-up to and during the festival.
Films
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![Movie poster for "Outrage Coda," featuring multiple serious-looking characters holding guns, with a Japanese title and release date of October 7. Directed by Takeshi Kitano.]()
Outrage Coda
A film by Takeshi Kitano. Taiwan. Reviewed by Maree Clarke.
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![Movie poster for "West of Sunshine" featuring two individuals leaning against a vintage car, with film festival laurels and review quote; directed by Jason Raftopoulos.]()
West of Sunshine
A film by Jason Raftopoulos. Australia. Reviewed by Billy Davis.
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![Poster for the film 'The Seen and Unseen' with illustrated figures and plants, set against a background of tall vegetation.]()
The Seen and Unseen
A film by Camila Andini. Indonesia. Reviewed by Supernormal.
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![Cover of "In the Realm of Perfection" featuring a tennis player on a court with spectators in the background.]()
John McEnroe In The Realm of Perfection
A film by Gabriel Faraut. America. Reviewed by Mornington Peninsula Brewery.
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![Movie poster for 'Let the Corpses Tan' with a red background, featuring a horse and human skull illustration. Text includes the film title and credits.]()
Let The Corpses Tan
A film by Hélène Cattet and Bruno Forzani. Belgium. Reviewed by Leonie New.
