The 24 Hour Impossible Orchestra
Client: Australian Government
Agency: McCann Australia
What’s it feel like to care for a loved one who’s disabled, 24 hours-a-day, every-day, without a break?
It feels Impossible.
The idea was to tell the story of what it’s like to care nonstop through a 24 hour, nonstop orchestral concert.
Brutally honest short films
We assembled 260 of Australia’s finest classical musicians and challenged them to play for 24 hours in one of Australia’s finest concert halls. But the concert was about more than music. Brutally honest and moving short films about individual carers were shown during the event, with the orchestra providing a live score.
