Return Journey Through Scent

Client: Cathay Pacific

Cathay Pacific is always looking for meaningful ways to enhance their customers’ travel experiences and adventures in Hong Kong.

Introducing ‘Parfums de Voyage’, a fragrance created to evoke memories of Hong Kong through the sense of smell, social media data, geo location and image recognition software.

Lit red candles in a temple setting with incense stick on the right, featuring icons and symbols overlayed on the left side.
Close-up of a purple orchid with connecting lines and symbols.

220 locations were assigned a specific scent inspired by the island. For example, Hong Kong’s greenery, which dries down to a warm, peppery base note, reminiscent of exotic spices and smoky incense.

To pinpoint exactly each passengers scent, we created unique passenger profiles from their social media data. Using geo location and image recognition software.

Then delivered passengers their own bespoke ‘Parfums de Voyage’ reviving powerful memories of their travels in Hong Kong.

Creative design featuring the name 'Li-chi Pan' with visual elements like photos stacked over a smartphone and a radial graphic with icons and lines.
Aerial view of a city's skyline, with social media posts and connections overlaid, indicating a network or influence concept.
Perfume bottle and packaging with Hong Kong theme, featuring a modern design and starburst graphics.