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First Commissions
Client: University of Melbourne Faculty of Fine Arts and Music
Agency: McCann Australia
Throughout history, artists have received commissions that have led to some of the world’s most influential works. In 2019, the University of Melbourne gave 30 emerging artists their first commission.
This commission was inspired by themes found in works by the likes of Michelangelo, Frida Kahlo and Bob Dylan. Perfection, racism, social justice, mortality, sex, power and human perfection. At the time of receiving the commission, the artists had no knowledge of its origin.
Commission Themes
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Launch exhibition Florence
The campaign was unveiled in a public art exhibition in Florence at the feet Michelangelo’s David. The PR launch was supported by online content and an online gallery that housed all of the students’ work.
Below is a selection from the 300+ pieces of original content created and shared organically.








