Infinite Futures
Client: University of Melbourne
Agency: McCann Australia
Universities promise to prepare students for every possible future. The reality is, no one knows what the future’s look like.
To prove that the University of Melbourne prepares students for every possible future, we used the University of Melbourne’s own research and data to visualise future worlds and landscapes that face them.
Using nature as a source of inspiration to connect with the real world, we isolated research data that would shape the future of key industries. Crafting versions of the future unlike any that have been seen before.
