L’Oréal Revitalift is Australia’s leading anti-aging product range. The truth is that L’Oréal’s biggest competitor isn’t in the beauty category, its cosmetic procedures. Incredibly, Australia had overtaken America for per capita spending on cosmetic procedures.

To launch L’Oréal Revitalift Laser X3 we had to prove we could deliver the results our audience wanted but without the pain and expense. The idea was to conduct a world-first comparison, on the same face. Laser on one side and L’Oréal on the other. Shared live across social and media channels. The results were visible on our volunteer’s face and in record sales for L’Oréal Revitalift.