My story
Pat Baron Pat Baron

My story

I’m a brand, creative and strategic manager, with extensive experience specialising in marketing, communications, and advertising. With expertise in social, experiential and digital storytelling across new and emerging media.

I’ve worked both agency and client side. In marketing as Head of Brand and Creative for the world’s largest humanitarian organisation, Red Cross Australia. In advertising as an Executive Creative Director and Chief Creative Officer.

I am the only Australian advertising executive to be appointed to the One Club for Creativity ‘International Board of Directors’ in New York, with work awarded by TED and housed in the London Design Museum.

I operate on a freelance and consulting basis in marketing and advertising, both in Australia and oversees.

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Capabilities

  • Brand Direction & Management

    Brand Management is an essential part of implementing a successful marketing plan for your brand, company or organisation. Setting KPI’s and benchmarks to measure and deliver results, growth and ROI.

    Building trust, loyalty, and recognition with your target audience by communicating a consistent and engaging message across all brand touch-points, social, PR and media channels.

  • Brand Storytelling

    The most powerful stories are authentic and connect back to your brand values.

    All my work has a sense of storytelling designed to captivate audiences. To create an emotional, value-driven connection between your customers and your brand.

  • Creative Direction & Leadership

    Being a creative leader is about developing an environment that nurtures and inspires remarkable work, pushing thinking into new and original territories.

    There are no one size fit all solutions in creativity, a good creative leader understands and promotes diversity in ideas, personalities, identities, opinions and cultures.

  • Brand & Social Strategy

    My process is centred around a strategic framework.

    I help businesses build their brand strategy and identity, which in turn drives preference, awareness, and brand equity.

    Social led strategies understand how audiences behave, their culture and values.

    These inform the creative approach. Understanding the desired outcome is critical in delivering human-centred, innovative and transformative work.

What I’m Reading