My story
I’m a brand, creative and strategic manager specialising in marketing, communications, and advertising. With extensive expertise in social and digital storytelling, brand strategy, creative leadership, and integrated content marketing. I operate on a freelance and consulting basis in marketing and advertising, both in Australia and oversees.
I joined the world’s largest humanitarian organisation, Red Cross as Head of Brand and Creative, where I championed human-centered storytelling. Enhancing the organisation's reputation as a trusted global entity, developing their brand guidelines across digital and social platforms. Raising funds and awareness for humanitarian disasters such as floods, fires and wars. Developing campaigns addressing domestic violence, refugee and first aid.
During my tenure as Executive Creative Director in Advertising, McCann became Australia's top-ranked agency for Effectiveness by WARC and was listed among the top ten agencies in the world by WARC. My client, University of Melbourne, was recognised by the EFFIE awards for Effectiveness as APAC 'Marketer of the Year.' I continue to contribute as an EFFIE’s award judge.
Notably, I am the only Australian advertising executive to be appointed to the One Club for Creativity ‘International Board of Directors’ in New York, and work awarded by TED and housed in the London Design Museum.
My work has been recognised for its effectiveness excellence, including the Cannes Lions Grand Prix for Effectiveness (V/Line) and an EFFIE Grand Prix for Effectiveness (University of Melbourne). Additionally, I was honoured by the Australian Creative & Effectiveness AC&E Awards as the inaugural 'Creative of the Year.'
I was named Campaign Magazine APAC Australian ‘Creative of the Year,’ listed by Advertising Age as the ‘World’s No.1 Creative Director & Art Director,’ and recognised as the ‘World’s No.1 Art Director’ and ‘World’s No.4 Copywriter’ by Directory Big Won. My campaign “Dumb Ways to Die” was also noted as the ‘Most Awarded Campaign’ in the History of Cannes Lions.
I have collaborated with and for some of the world's most renowned brands, including Toyota, Coca-Cola, Mastercard, Google, Microsoft, L'Oreal, Cathay Pacific, Nestle, and Ford. He has also worked with non-profit organizations and government entities such as Red Cross Australia, WORKSAFE Victoria, the Department of Health COVID-19 Response, the Hunger Project, Seeing Eye Dogs Australia, Sustainability Victoria, the Victorian Responsible Gambling Foundation, and the University of Melbourne. Moreover, he has been involved with infrastructure and transport organisations such as Metro Trains, V/Line, Melbourne Airport, Cathay Pacific, and PTV Transport.
HEAD OF BRAND & CREATIVE
RED CROSS
2023
EXECUTIVE CREATIVE DIRECTOR
HERO GROUP
2022
CHIEF CREATIVE OFFICER
MCCANN AUSTRALIA
2015 - 2021
EXECUTIVE CREATIVE DIRECTOR
MCCANN MELBOURNE
2013 - 2015
CREATIVE DIRECTOR
MCCANN MELBOURNE
2010 - 2013
