Workplace Reflections
Client: WorkSafe Victoria
Agency: McCann Australia
WorkSafe Victoria is a government body responsible for keeping workplaces safe in Victoria. Every day, people face the threat of physical and mental injury at work. While the presence of physical danger is quite evident, mental harm and bullying often goes unnoticed and ignored.
The idea was to help people reflect on their workplace behaviour, and start a conversation about emotional safety that needs to happen in every workplace.
Workplace Reflections drew individuals into what outwardly seems like a beautifully designed mirrored structure. Once inside this space they are immersed in the confronting real stories of workplace bullying victims, and compelled to consider their own workplace behaviour. On exiting, they are encouraged to commit to changing this toxic work culture.
A circle of 64 mirrors was erected at the busiest train station in Australia. 16 synchronised, motorised plinths were each programmed to broadcast real stories of bullying.
