> About

I create ideas, experiences and tell stories for brands and organisations that stand for something people want to hear.

I’m a brand, creative and communications lead in marketing and advertising. With a career in innovation and technology led communications. I’ve experience working both agency and client side. As a senior creative leader in advertising and marketing.

I currently consult and freelance, for brands, business, government, organisations, NGO’s and start-ups. Remotely and in-house across Australia and overseas.

Recently I was Head of Brand and Creative for the world’s largest humanitarian organisation Red Cross, where I championed human-centered ethical storytelling and humanitarian principles in digital communications. Transforming their brand across digital and social channels.

During my time as an Executive Creative Director in advertising I was successful in transforming McCann Melbourne into a creative hub for the McCann network and the most awarded agency in the world at Cannes.

A former ‘International Board of Director’ The One Club for Creativity in New York, my work has been awarded by TED and housed in the London Design Museum.

During my time as a Creative Director I was listed by the Advertising Age as the ‘World’s No.1 Creative Director and recognised by Directory BIG WON, as ‘World No.4’ ranked Copywriter and ‘World No.1’ ranked Art Director. I was also the Inaugural ‘Creative of the Year’, at the Australian Creative & Effectiveness AC&E Awards. And named Campaign Magazine APAC, Australian, ‘Creative of the Year,’

I’ve had the opportunity to work for some of Australia and the world's most loved brands in every sector. Including Toyota, Coca-Cola, Mastercard, Google, Microsoft, L'Oréal Paris and Maybelline New York. For NGO, federal and state government organisations such as the Australian Government, Red Cross, Victorian Government, WorkSafe Victoria, Victorian Responsible Gambling Foundation, and University of Melbourne. In infrastructure and transport for Cathay Pacific, Metro Trains and V/Line Trains.

By prioritising collaboration, creativity, technology and innovation anything is possible. I foster a culture that delivers extraordinary work for clients by removing obstacles and borders. Encouraging experimentation and bravery.