Developing a team of world- class creative talent, to drive a culture of creative excellence for the worlds largest humanitarian organisation. Manage the Australian Red Cross creative across key portfolios and partners including, marketing, brand, fund-raising, emergency services, sponsorships, retail shops, government and engagement.

2022.

A founding member of Australia’s fastest-growing independent agency - HERO, which cracked the Campaign Brief top 10 in its first year.

As McCann, The Red Republic, Smart, JSA Digital and Engine Room Productions were consolidated into a new independent group called HERO. I was responsible for building a new creative team in Melbourne, built around integrating and boosting the effectiveness of existing creative resources. New business wins for Toyota, Pernod and the COVID 19 Australian Government safety response campaign were highlights.

2022.

As Creative Director of McCann Melbourne I provided creative leadership for clients such as Metro Trains, VLine, Department of Health - Australian Government, Tigerair and L’Oreal. Led new business pitches for clients. Led new business pitches, mentored junior creatives and developed case films and award submissions for the agency network.

During my time as Creative Director of McCann Melbourne we became the world’s most awarded agency. Ranked by the Gunn Report as the ‘Number One Agency in the World’ and ‘Agency of the Year’ by Campaign Brief Australia. McCann Melbourne become Australia’s top ranked agency for creative effectiveness by WARC, and list amongst the top ten agencies in the world by WARC.

2010-2013.

The One Club for Creativity is an international nonprofit organisation seeking to inspire, encourage, and develop creative excellence in advertising and design. As an International Board of Director incorporating the Art Directors Club of New York and One Show, I supported the global communications and advertising community through award and educational programs around the world.

2017-2021.

Overseeing creative excellence across Australia, China, Hong Kong, India, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan & Thailand. Strategising McCann’s APAC region awards program. Producing key markets effectiveness and creative case studies. Network approach to securing budgets, spotting opportunities, ensuring client buy-in and structured regional proactivity.

2016-2019.

As Executive Creative Director of McCann Melbourne I provided creative leadership for the Melbourne agency. Representing the agency to clients, management and industry. I was responsible for building and maintaining the creative reputation and product whilst attracting and retaining top creative talent.

2013-2015.

As Creative Director of McCann Melbourne I provided creative leadership for clients such as Metro Trains, VLine, Department of Health - Australian Government, Tigerair and L’Oreal. Led new business pitches for clients. Led new business pitches, mentored junior creatives and developed case films and award submissions for the agency network.

During my time as Creative Director of McCann Melbourne we became the world’s most awarded agency. Ranked by the Gunn Report as the ‘Number One Agency in the World’ and ‘Agency of the Year’ by Campaign Brief Australia. McCann Melbourne become Australia’s top ranked agency for creative effectiveness by WARC, and list amongst the top ten agencies in the world by WARC.

2010-2013.