Victorian Responsible Gambling Foundation.

In 2014 we launched 'Love The Game, Not The Odds' for the Victorian Responsible Gambling Foundation.

Gambling promotions have changed the way kids see sport forever. Sport and gambling really shouldn't go together.

Gamble responsibly.

Worksafe Victoria.

1 in 5 Australians experience workplace bullying (source Beyond Blue). With workplace bullying on the rise, and a reluctance for victims to speak out, the task was to find a way to emotionally connect with Australians and change a toxic workplace culture to an empathetic one.

Maurice Blackburn Lawyers.

Twelve years on from creating 'We Fight For Fair’ for Maurice Blackburn Lawyers, its meaning is as relevant today as then.

Since when has it been okay to make one man unhealthy to make another man rich?

For a person to lose an income or a chance at life and have to suffer in silence?

it's never been okay.

Red Cross Australia.

Refreshing a legacy brand for a new audience, in a world of mobile camera's, Facebook, Tik Tok and Instagram. Into a contemporary, photojournalistic brand identity.

AGL Energy.

Australia was ranked 24^th amongst other countries for renewable energy policy, behind even the United States who were pulling out of the Paris Agreement and had a President who believed climate change was a hoax.

The strategy for the campaign focused on the two core needs of Australian energy consumers. Provide low cost, reliable and affordable energy in the present and lead the transition from coal to sustainable energy solutions as soon as possible but without compromising the first core need.

The EFFIE's.

Even though it's my sixth EFFIE Jury, it feels like my first. The Effies continue to be regarded as the most prestigious awards in the Australian, Asia Pacific marketing communications industry and the true test of marketing excellence: 'You can’t beat effectiveness’.

The Jury for the most effective campaigns in the Asia Pacific region were selected and I was honoured to be asked to become a member.

Effie celebrates the great ideas that achieve real results and the strategy that goes into creating them.

Victoria Police. Senior Constable Laurie Fox took his own life on New Year's Eve, 2012.

Toyota.

Toyota appoints HERO Group as new creative agency.

Mumbrella: ‘Live Colourful’ campaign launches in Brazil and Italy.

University of Melbourne.

Awarded the EFFIE APAC, 2018 Grand EFFIE, Government Institutional.

An extraordinary night for our client the University of Melbourne who won EFFIE APAC, 'Brand of the Year' and 'Marketer of the Year', for ‘Made Possible by Melbourne‘.

YMCA Playnasium.

Now Gym time, is play time.

Now gym time, is play time. The YMCA ‘Playnasium’ is workout equipment that uses children’s weight as exercise weights, allowing parents to workout and power their children’s play.

For over 150 years the YMCA’s purpose has been to make communities healthier and happier by getting people together to get active. That’s why we created an experience for time poor parents that did just that.

Creative Week New York Wall Street, One Show Awards.

The AC&E Awards matter to clients and agencies because they're the only awards in Australia that recognise exceptional effectiveness, creativity and solid business results in equal proportion, not as separate specialisations.

Together they have the power to transform a business. Pat Baron was recognised as Australia's inaugural 'Creative of the Year' in Sydney.

When you're looking for something new.

What somebody has drawn on a piece of paper, an idea nobody else in the world has ever seen.

And when a thing is new, all you know about it is that it is brand new.

It’s not related to anything that you’ve seen before in your life.

And it’s hard to judge the value of it.

You distrust it. And very often, it’s somebody else who has to tell you that that thing has merit, because you have no frame of reference, and you can’t relate to it, to anything you or anybody else has ever done before.

Represent Australia as a member of the 2015 Cannes Lion Film Jury.

V/Line Trains. Effectiveness Grand Prix Cannes Lion.

The trains hardest to fill are those travelling against commuter traffic and those in the middle of the day.

They represented a unique opportunity if they can be captured, but they are difficult to isolate and as V/Line discovered, even harder to motivate. 

Metro Trains.

The theme song skyrocketed onto the top iTunes charts in 28 different countries – beating out the likes of Rihanna!

 To this day it is the most awarded marketing campaign in history, winning 28 Cannes Lions awards. 5 Cannes Lions Grand Prix, 18 Gold Lions, 3 Silver Lions, 2 Bronze Lions.